-JK Rowling
" 'Selfless act of bravery' sounds like a cliché, but it is a true description of how the four firefighters at the warehouse in Atherstone-on-Stour gave their lives. The dedication and courage that all firefighters demonstrate on a daily basis is truly humbling. My sympathies and thoughts are with the families who have been left behind, and I urge people to support and give generously to this campaign."
-Roy Lawrenson,
Chief Executive Fire Service National Benevolent Fund
"The Fire Services National Benevolent Fund is the UK charity supporting firefighters and their families in terrible situations like this. We fully endorse this Appeal and the work it seeks to achieve in helping the families of the four Warwickshire firefighters we so sadly lost. We hope you will give generously to this appeal and share our deepest sympathies with all those affected by this tragedy."
Jerry Hall
"Two of my brothers in Texas are firemen, so I grew up appreciating how brave firemen are to put their life on the line for others. My heart goes out to the families of those who died in the Atherstone fire, and I hope everyone will support this important and charitable cause, especially this Christmas."
Martin Johnson CBE,
Captain of England's victorious 2003 Rugby World Cup team
"This terrible tragedy reminds us all that fire fighters are the real heroes who put their lives on the line every day, and my heart goes out to all the friends and family affected by this terrible event. Please support this appeal."
Nicholas Scoppetta,
Fire Commissioner City Of New York
"As the Fire Commissioner City Of New York, I extend our deepest sympathies to the families of those brave firefighters who died in Warwickshire, England. Firefighting is a calling for the courageous and tragically there are four less British cousins in our worldwide community. We support the Atherstone Firefighters' Appeal and thank those who give generously to it."
Cardinal Cormac Murphy O'Connor,
Archbishop of Westminster
"The fire at Atherstone-on-Stour fire was a terrible tragedy and I can understand the families are in need, not only of comfort, but of financial assistance. I am, of course, in support of this appeal and my sympathy and prayers are with the families who have lost their loved ones in such a tragic way."
Paul Weller
"These guys deserve our unswerving gratitude - they serve beyond the call of duty every single day, but these four paid the heaviest price. I hope everyone will give whatever they can."
Annie Lennox
"Firemen are absolutely heroic. They are the ones we call to run inside burning buildings, or houses, or vehicles. They are the ones we call to face the blazing inferno, when it's burning terrifyingly out of control.
Our lives and safety depend upon their bravery, skill and professionalism. I have the most profound respect and gratitude towards them. We, in turn, owe them our support whenever they call for it from us!"
-Lord Hunt of Wirral,
President of the Chartered Insurance Institute
"These outstandingly courageous men went far beyond the call of duty and made the ultimate sacrifice. Now we must not fail in our duty to those whom they have left behind. I hope there will be a massive response to this appeal. Please give generously."
Nicholas Evans
"I grew up close to where this tragedy happened and send my condolences to the families and loved ones of those who perished. The world has few true heroes anymore but these fine, brave men were surely among them."
-Jilly Cooper
"Our vastly brave firemen protect us and save our lives, we in return must support them and in particular the truly brave Atherstone firefighters in the face of their terrible tragedy."
-Harriet Walter
"The work firemen do is often undervalued. A terrible tragedy like the lives lost in their warehouse blaze last week suddenly reminds us of their bravery and importance. It is vital that the bereaved families are not forgotten and one of the few ways their pain can be alleviated is by making their financial future more secure."
-Vikki Heywood - Executive Director of the RSC
"The RSC is very pleased indeed to offer its full support for this appeal as the Company has had a very long working relationship with Warwickshire Fire and Rescue Service and in particular with Stratford Fire Station. Indeed the fire department of the RSC was organised and manned by local firemen for around 35 years, until full time positions were created in the Company in 2000. The company has collected £2,000 from its audiences and staff toward this appeal and our thoughts are with the bereaved families."
William Brown,
Chief Fire Officer, Warwickshire County Council
The Rev Canon David Capron,
Chaplain to Warwickshire Fire and Rescue Service
John Wells,
Chairman, Warwickshire County Council
"This major initiative by the local community of Atherstone-on-Stour to support the firefighters and their families who have been affected by this devastating fire is warmly welcomed by Warwickshire County Council and the Warwickshire Fire and Rescue Service."
Keith Bristow,
Chief Constable Warwickshire Police
"Warwickshire Police offers condolences to the families, colleagues and friends of those who died in the fire at Atherstone on Stour and welcomes all efforts to support those affected by this tragedy."
Grant Nicholas,
Lead singer of Feeder
"The bravery of our firemen today is undeniable. Their courage and strength in the face of danger is relentless. My thoughts go out to their families and loved ones."
Alan Pascoe,
Former Olympic athlete and London 2012 Committee Member
"Do support the fund as it's only in tragic times like this that we recognize the efforts - and sacrifices - that the Emergency Services provide every minute of every day. Putting themselves on the line for the greater good and protection of the community at large."
Lawrence Llewelyn Bowen
"I think, as a society, we criminally unvalue the debt we owe to the fire service and I personally feel deeply embarassed that it takes such a horrific tragedy for us to suddenly realise how much they give on our behalf."
Sam Troughton,
Theatre, TV annd Film actor
"Firefighters do an incredible and selfless job. Please give whatever you can to help the families of the brave men who lost their lives."